Minimum Price Solvers: This calculator automatically derives the exact selling price required to break even ($0 profit) and to achieve your desired target margin %. All fee defaults are fully editable.
1. Fixed Per-Unit Base Costs
Fixed Base: $12.63$
$
FBA Fee: $4.75
$
2. Percentage Cost Factors & Profit Goals
Referral: 15%
%
%
%
Target Minimum Price20% Margin Goal
Required Selling Price
$26.59
Yields $5.32 profit per unit
Pure Break-Even
$18.71
20%
Target Margin
69%
Target ROI %
Verify before you act
Fees vary by ASIN, category, package size and weight, and marketplace. Confirm exact 2026 rates on the official Amazon Seller Central Documentation before pricing or sourcing decisions. This tool is provided for seller planning purposes only.
Target Price Allocation Breakdown
Target$26.59
Product COGS
$6.50Inbound Freight
$1.20FBA Fee
$4.75Storage Fee
$0.18Referral Fee
$3.99Ad Spend (PPC)
$3.99Returns Provision
$0.66Net Profit Margin
$5.32Price Build-Up BreakdownPer Unit
Fixed Base Costs (COGS+Ship+FBA+Store)$12.63
Referral Fee (15%)+$3.99
Target ACoS Ad Cost (15%)+$3.99
Returns Provision (2.5%)+$0.66
Target Net Profit (20%)+$5.32
MINIMUM SELLING PRICE$26.59
Frequently Asked Questions — Break-Even & Minimum Pricing
Everything you need to know about Amazon minimum price calculations
How is the minimum Amazon selling price calculated?
The formula separates fixed per-unit costs (COGS + Inbound Shipping + FBA Fee + Storage) from percentage-of-price deductions (Referral % + ACoS % + Return Rate % + Target Margin %). Selling Price P = Fixed Costs ÷ (1 − (Referral % + ACoS % + Return Rate % + Target Margin %)).
What happens if total cost percentages exceed 100%?
If the sum of your Referral %, Target ACoS %, Return Rate %, and Target Profit Margin % equals or exceeds 100%, no selling price can ever cover expenses. The calculator triggers a warning alert indicating you must reduce ad spend or margin targets.
What is the difference between Break-Even Price and Target-Margin Price?
Break-Even Price is the absolute lowest price where net profit is exactly $0 (0% margin). Target-Margin Price factors in your desired profit margin (e.g. 20%) so every unit sold generates your target profit dollar amount.
How do customer return provisions affect the minimum price?
Returns cost initial fulfillment fees, return processing, and unsellable inventory. Factoring in a return rate % increases your required minimum selling price to cushion against return losses.
How can sellers lower their break-even price?
Sellers can lower break-even prices by reducing product COGS through bulk supplier negotiations, optimizing packaging to drop into a lower FBA size tier, lowering PPC ad target ACoS, or sourcing lighter inventory.
Related Ecommerce Calculators & Tools
Explore complementary fee, margin, and demand optimization tools for your seller business